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Swipe, Like, Bite: How Angry Chickz Turns Clicks to Cravings (and Guests)

Tonya McCoy
swipe like bite

Let’s face it: social media isn’t just where you scroll through cat videos and memes anymore (though we love those too). It’s where brands build relationships, spark conversations, and, in our case, make people drool over Nashville hot chicken.


At Angry Chickz, we’re turning likes, comments, and shares into loyal customers and buzz-worthy moments.


What’s the secret to our social media success? Spoiler alert: it’s not just about pretty pictures (though those bowls sure do look good). It’s about creating buzz and keeping it spicy—literally.


  • Tracy Grand Opening: We didn’t just open a restaurant; we threw a party online! With engaging posts, influencer shoutouts, and ads that knew how to bring the heat, we turned heads and packed the house.

  • Friendsgiving Campaign: Who says Thanksgiving has to be all turkey and stuffing? Our Angry Mac and Sliders stole the spotlight in seasonal campaigns that were as shareable as your grandma’s pumpkin pie recipe.


Lesson learned? When you create content that makes people hungry (and excited), you’re not just fueling conversations—you’re filling tables.



Engagement That Hits Different


Impressions are cool and all, but here’s the real deal: we don’t just want people to see our content; we want them to feel it, love it, and act on it.


  • On Instagram and TikTok, our bowls (we’re looking at you, Angry Mac, Hangry Fix, and Angry Fries) are racking up thousands of likes and views. Apparently, people are as obsessed with creamy mac and spicy chicken as we are.

  • On Facebook, grand openings and fundraisers have been traffic drivers—both online and in real life.


From “sliders vs. tenders” polls to behind-the-scenes looks at the action, we’re turning our followers into die-hard fans. Social media engagement? Yeah, we’ve got that on lock.


Know the Vibe by Platform


Each social media platform is like a different stage, and Angry Chickz knows how to perform:


  • Instagram: Where we flex our food photography skills (and trust us, our bowls are photogenic).

  • Facebook: The place to connect with our community through fundraisers, partnerships, and feel-good stories.

  • TikTok: Because nothing says “spicy and fun” like trending videos and crispy tenders.

  • LinkedIn: Yep, we’re here too—showing off milestones like our #17 spot on the Restaurant Business Future 50 list.


We don’t just post for the sake of it. Every platform has its role, and we play to win.


For us, social media isn’t just another box to check. It’s our stage, our voice, and the place where we connect with our guests (and let’s be honest, show off our mouthwatering food).


We’ve learned that being consistent, listening to our audience, and staying authentic is the recipe for turning online buzz into real-life business growth. So, whether we’re celebrating a new opening, spotlighting catering offers, or sharing funny moments behind the scenes, social media isn’t just something we do—it’s who we are.


Follow us on Instagram, TikTok, Facebook, and LinkedIn.

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